SAPO has selected Intimate Data to build its National Address Database (NAD), and manage it for a period of 2 years. This means that ALL ADDRESSES serviced by SAPO, in South Africa, will be stored in their National Address Database, with links as to WHO is using the addresses. This data will be used by SAPO to verify addresses before bulk mailings are undertaken, ensuring good clean deliverable items. This will save millions, for SAPO in unecessary handling costs, and the industry in correct non returned deliveries.
Intimate Data is also working with SAPO in ways of getting this information into the Bulk Users hands before they do their mailings. Verifying that your customer is actually at the supplied address will be made a lot easier, and more cost effective with the use of the NAD.